John Stanaland Group Brand Collateral Suite
Douglas Elliman, John Stanaland Group, Brand Collateral Suite, Print, Advertising, Social Media
A highly successful real estate team with a century-long legacy focused on luxury properties in Orange County, the John Stanaland Group Group joined Douglas Elliman with a lot of fanfare. With an increased marketing budget to improve their brand exposure, it was time for the John Stanaland Group to have a complete refresh in representation.
A new logo was designed along with a specific brand suite and brand guidelines, enabling the John Stanaland Group to set a visual identity associated with coastal luxury residences in Orange County.
The new brand suite of templates and collateral included postcards, property flyers, property brochures, listing presentations, business cards, templates for print ads, templates for digital ads, and social media templates.
As with most projects developed for agents under Douglas Elliman, the designer is rarely, if ever, given a copy of their work. With this consideration, mockups demonstrate the final product.
Attributes
Dimensions: variable based on asset.
Assets Produced: logo, brochures, postcards, social media templates
Examples of advertising layouts designed for the John Stanaland Group include single page multi-property, 2-page spread single property and 2-page spread multi-property.
Templates for property flyers were developed allowing for in-house printing while maintaining brand aesthetics and intent. Variability in the length of property description, number of listing agents, type of content, and available photography was accounted for in the design process.
A custom listing presentation/marketing proposal was created for John Stanaland Group to quickly adjust and present for potential clients.
Custom business cards exclusive to John Stanaland.
Email templates allowing a variability of property status, copy length and number of listing agents.
Templates for postcards, advertising single or multi-property, were developed allowing variability in project intent and number of agents being promoted.
