Micro Market Report 2023 –

Three years after the significant Douglas Elliman rebrand, it was time to further develop the brand’s aesthetic to better match a representation of luxury, confidence, and reliability. I redesigned the Micro Market Report for a third time, changing the approach on style throughout the entire document while maintaining compatibility with the intricate script that is used to generate the PDF from the supplied data spreadsheet.

The cover now matches the layout of the revamped Buyer and Seller Guides, and the California Yard Signs, further tying in the correlation of identity between being in the market to completing a sale (or purchase). 

Interior pages were updated as well. Sections that start each County’s micro-markets are now clearly differentiated with a bold use of the Douglas Elliman dark blue-black. Each area’s report has a clearer definition of the type of data (single-family residences vs condominiums) and the data itself has been re-arranged to highlight the most important aspects relevant to clients and agents.

Additional assets were created to help agents use and promote this important collateral. Social media images for Post and Story purposes were produced for each month’s publication, as well as an e-mail graphic that is readily available for agents to send through the company’s marketing system or their other email channels.