Buyer’s Guide Brochure 2020-2023

A year before Douglas Elliman’s rebranding in 2020, the Western Region of the company had completed the purchase of another real estate company Teles Properties. With this acquisition, Douglas Elliman California’s number of licensed agents expanded dramatically, and in the process, there was an urgent call to adopt collateral from Teles over to Douglas Elliman. 

In the case of a Buyer’s Guide brochure, nothing of this nature had existed within Douglas Elliman before the acquisition of Teles Properties. Douglas Elliman did not have any emphasis to focus on first-time home buyers and did not have any strategies to support this market, however important it truly is. Admittedly this is a difficult situation as there are no contractual obligations for a client to purchase through the agent with whom they have been finding suitable properties, and this may be why Douglas Elliman made no efforts to support agents–particularly new agents–in their efforts to garner new clients who may not be familiar with the increasing exclusivity of home ownership.

In the initial design, the Buyer’s Guide was a simple adaptation of a Teles Properties layout with Douglas Elliman branding. After the company re-branded in 2020, a completely new Buyer’s Guide brochure was developed to better represent the California market and continue the design language of “luxury” which Douglas Elliman targets.