Engel & Lansburgh Team Logo
Engel Lansburgh Team, Douglas Elliman, Brand Identity, Logo Design A brand identity and logo design for the agent team of Jenniger Engel and Marian Lansburgh working out of the Aspe, Colorado, office for Douglas Elliman. The design process included identifying brand colors and typography as used on their website. Round 1 of the Brand Identity […]
Douglas Elliman Branded Advertisements
Douglas Elliman, Print Advertising Examples of print advertisements under the Douglas Elliman branding style that was launched in 2020 and further developed through use. Advertisements ranged from campaign-specific approaches for the company itself to property advertisements and agent-promotional advertisements. Regardless of the content and adjustment requests by the agent, the ads could easily be identified […]
Solomon Property Group Brand Collateral Suite
Douglas Elliman, Solomon Property Group, Brand Collateral Suite, Print, Social Media The Solomon Property Group is a highly successful agent team based in the western area of Los Angeles County. When they joined Douglas Elliman I was asked to create a suite of collateral materials specific to their own brand and business operations. Their primary […]
Douglas Elliman California Yard Signs & Open House Signs
Douglas Elliman, Environmental Design, Yard Signs, Directional Signs With a brand refresh in 2020, the design team in New York developed sign templates that utilized the DE Monogram in bright blue and typesetting that de-emphasized the agents’ names and contact information. Seeing an opportunity to elevate the design to represent luxury properties and provide better […]
Buyer’s Guide Brochure 2020-2023
Douglas Elliman, Corporate Brochure A brochure designed for an agent to give to a potential client interested in buying a home. The content carries a section customizable for each agent to introduce themselves and their credentials, information covering the steps involved in finding and completing the purchase of a home, and a basic FAQ. A […]
Podcast Series Stories for Instagram
Douglas Elliman, Social Media, Instagram Douglas Elliman’s Western Region is particularly strong in maintaining consistent content for agent engagement. Through their series of daily podcasts, each with re-occurring titles, the company is able to better educate and promote agents within their network and garner the interest of agents outside of their network for potential recruitment. […]
Property Emails
Douglas Elliman, Jared Carmichael Real Estate agents employ a multitude of email systems to send property information to their network. Email templates were designed for custom marketing suites allowing for agents to choose a template and send out standardized information for properties. Additionally, when requested, custom designs such as the example here were created to […]
Social Slides for Micro Market Reports
Douglas Elliman, Social Media, Instagram Douglas Elliman’s monthly Micro Market Report is an excellent tool for both clients and agents in understanding market conditions specific to cities or neighborhoods of interest. It is also an excellent opportunity for agents to produce content to share on their social media accounts or directly with their clientelle. The […]
One Color Each Day
https://alexamerri.com/wp-content/uploads/2024/02/ColorHand2.webm Instagram, Social Media, Slow Art Project One Color Each Day is an ongoing, slow-art project intended to demonstrate the perception of time through changes in values across color. The project started on May 1, 2015, lasting without interruption until February 2020, and resumed on March 11th, 2024. Posts are entered manually with semi-random geolocations […]
Micro Market Report 2020 – 2023
Douglas Elliman, Market Reports, Corporate Collateral, Data Analysis After Douglas Elliman launched its long overdue rebrand in March of 2023, the Micro Market Report was redesigned from the ground up. The overall aesthetic was shifted into a more luxury-driven tone, with the use of textures to differentiate each month. Interior pages were updated with brand-specific […]