Douglas Elliman campaign advertising of an anonymous property, using clever wording. The image is of a property with a view of an infinite-edge pool matching the horizon of the ocean.
An example of a spread advertisement for an agent, the page on the left matches branding of a four-property advertisement while the right page is an advertisement introducing the agent.
Douglas Elliman campaign advertising of an anonymous property, using clever wording. The image is an architectural walkway leading to the front entrance of a home, framed by a pool.
An example of a vertically oriented single property advertisement with three property images.
An example of a 2-page, single property advertisement with property image crossing the publication gutter.
An example of a unique advertisement specifically for an agent promotion while aligning with Douglas Elliman branding.
An example of a unique two-page advertisement maximizing the attributes of beautiful photography.

Douglas Elliman Branded Advertisements

Douglas Elliman, Print Advertising

Examples of print advertisements under the Douglas Elliman branding style that was launched in 2020 and further developed through use. Advertisements ranged from campaign-specific approaches for the company itself to property advertisements and agent-promotional advertisements. Regardless of the content and adjustment requests by the agent, the ads could easily be identified as being part of the Douglas Elliman Brand.

Attributes

Dimensions: variable based on publication and ad reservations.

Expound!
Abridge!
A 2-page spread advertisement for the Los Angeles Times including multiple properties, multiple agent contact information, and an organized list of open houses.

Although curtailed by changes in the market due to the 2020 COVID-19 Pandemic, I developed the layouts and design architecture for multi-property, multi-agent advertisements that were briefly published in the Los Angeles Times, Daily Pilot (Orange County), and MLS Caravan. Changes in market advertising, readership, and directives lead to the designs’ dormancy. 

An advertisement for Tracy Tutor specifically designed to match her branding requirements, the property's branding requirements, Douglas Elliman branding, and legal requirements.

Custom ads were designed to match agent-specific or property-specific branding requirements while maintaining visual alignment with Douglas Elliman’s corporate brand language. As with all advertisements that I developed, I was thorough in oversight for compliance to California Real Estate advertising laws.

Alex Amerri is an interdisciplinary artist and designer based in Los Angeles specializing in brand identity, art direction, design, and production across all platforms.

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