Micro Market Report 2019 – 2020
Douglas Elliman, Market Reports, Corporate Collateral, Data Analysis
A year before Douglas Elliman’s rebranding in 2020, the Western Region of the company had completed the purchase of another real estate company Teles Properties. With this acquisition, Douglas Elliman California’s number of licensed agents expanded dramatically, and in the process, there was an urgent call to adopt collateral from Teles over to Douglas Elliman.
One of the major pieces of collateral carried over from Teles Properties has become a staple of agent collateral for Douglas Elliman of California, eventually adapted to other regions and offices. This is the Micro Market Report, which is an ever-expanding document covering area-specific market conditions with 3-month, 6-month, and 1-year data comparisons. The areas are largely based on MLS code structures, often coinciding with specific neighborhoods or entire cities.
The Micro Market Report is produced monthly and there was no delay in providing former Teles agents with a new report. Without any transitional explanations of the process for production, I quickly adapted the existing formatting after being given the current month’s data. This resulted in the application of a previous design approach from Teles properties using the brand standards for Douglas Elliman that existed at the time. This was all before the re-brand for Douglas Elliman which was officially launched in March of 2020.
Dimensions: PDF, final trim is 21.59 cm x 27.94 cm (8.5″ x 11″)
Distribution and Intent: digital distribution, intended for screen, can be printed as needed.
A PDF example of the Micro Market Report (design iteration from 2019 through early 2020) in full.