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Not Blank - Alex Amerri

Not Blank

Category

Design, Graphic, Intervention, Print

Description

Conceptual poster for a SCI-Arc Public Programs & Lecture Series.

Attributes

Dimensions: 36″ x 24″ (91.5cm x 61cm)
Materials: Screenprinted paper
Awards: Honorable mention, Lecture Series Poster Competition 2003

 

WhiteonWhite_1
WhiteonWhite_2
WhiteonWhite_3

WhiteonWhite_1WhiteonWhite_2WhiteonWhite_3

 

Narrative

The idea sprung from what I felt needed to be conveyed about the public programs: knowledge shared by a lecturer should be interpreted by the audience if it is to be of any value to that audience. Without the interpretations, no matter how varied, the lecture would not be unique to that moment. Further, I wanted to design a poster that stood out from the crowd. Typically lecture series posters are sent between schools throughout the country (or world) and posted on a “poster wall.” Here a designed poster gets lost in a sea of crowded designs each meant to draw attention, yet inevitably drowning each other out in a colorful noise. How to respond to this? Create the opposite: a seemingly blank space.

 

The poster was designed as a silkscreen gloss white on a matte finish paper, where the combination of light angle and natural human visual enhancement would reveal the substance of the lecture series poster. The contact and standard information remained in a bold black, set in the corner to indicate that the seemingly ‘blank’ paper has content to it, it just needs to be interpreted. Of these images, the first is the best possible attempt to show white-on-white on a computer screen, as the poster is very difficult to photograph. The last image shows the areas of white-gloss silkscreen as blue text.