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ARUP Building Services - Alex Amerri

ARUP Building Services

Category

Design, Graphic, Layout, Typography and Reports, Print

Description

A series of cards promoting Environmental Building Services from the engineering firm ARUP.

Attributes

Dimensions: 9.25″ x 4″ (23.5cm x 10.16cm)
Materials: Cardstock, gloss print.

 

ArupPostcardSeries1
ArupPostcardSeries2
ArupPostcardSeries3
ArupPostcardSeries4
ArupPostcardSeries5
ArupPostcardSeries6

ArupPostcardSeries1ArupPostcardSeries2ArupPostcardSeries3ArupPostcardSeries4ArupPostcardSeries5ArupPostcardSeries6

 

Narrative

While working as an in-house graphic designer for ARUP, I conceptualized a series of promotional cards that would promote the various services that ARUP provides to customers for both new and existing projects. My idea was to have a color indexing system, which would both lend itself to a visual connection between a service and the color’s symbolism for the client as well as a quick reference method for the marketing department to pull materials for sending off. The first iteration of this was for the Building Services, and these are the result.