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Black Sheep - Alex Amerri

Black Sheep



Conceptual poster generated as a response to both waste in production quantities and necessity of presence, two points of interested that were observed over the course of a campaign’s development, design, production and distribution.


Dimensions: 24″ x 92″ (61cm x 233.7cm)
Materials: stencils, spray paint, black paper on roll


At over 10 feet in length, the poster is designed to go floor-to-ceiling, both breaking the visual space of an institution’s “poster wall” and creating a bold, SCI-Arc statement. The black sheep at the bottom is near life-size, and the black band that the poster creates moves floor to ceiling, disrupting the wall’s visually defined presence. In the previous series of posters, many prints were left unused or not distributed. Furthermore, postage was used to send posters to schools which are located at great distances, making attendance of the actual lecture series highly unlikely and therefore the actual value of advertising a lecture series at those distant schools open to inquiry.


As a response to this, a hand-made poster was designed. The poster is created using a series of laser-cut stencils. The artwork is then stenciled onto the 10ft length of paper using a variety of fluorescent colors, lending each poster to a unique and textured output. Posters would then only be produced for a particular number of schools, places or persons, or by request. The result is a lecture series campaign that reflects the institution’s bold nature, a holistic consideration of value, and truly limited edition posters of value.