Logo and Identity for the Los Angeles County Bicycle Coalition.
The original logo for the Los Angeles County Bicycle Coalition was at some point re-worked with the help of a designer a few years prior to my involvement with the organisation. Unfortunately, the death nell of “Design by Committee” took effect and the resulting logo was an odd, mis-matched mix of qualities which confused scale, connotation, and aesthetics.
My goals in the re-design of the logo for LACBC were multi-fold: 1. Give the logo some strength of character, 2. Make the logo identifiable with or without the logotype, 3. Develop the logotype to represent the direction of the organisation, 4. Establish Process and Spot colors for future use of LACBC identity, 5. Develop variations of logo and logotype to allow for placement of logo on a variety of formats and backgrounds.