A manifesto as a series of open statements and/or conversation starters:
If an object does not serve at least two functions, throw it away and design something better.
Good design allows for, fosters and promotes growth and movement. Poor design restricts through a dogmatic approach.
Encourage intelligent altruism.
Good design will not necessarily save the world of its troubles, but it will help the process in achieving long term goals.
Culture and language are each important but are empty when isolated from outside influences of environment and time.
Stable does not mean anchored; secure does not mean confined.
Design which results in a further iteration of a current trend may be a waste of resources and effort.
Encourage ornate elegance.
Everything is borrowed.
Everything is related.
Never trust a designer that spends the majority of their free time socializing and engaging with other designers in their own field; a design for the public should reflect influences and experience from the public.
That which does not challenge or inspire you mentally, physically or emotionally can quickly become a waste of your time on earth and is best avoided.
There is a place for private, a place for public, and a place for non-public. The differences are a matter of personal choice.
A designer that feels slighted when a completed project is adapted or used in an unpredicted fashion did not perform their role from a source of love, rather a source of an unfulfilled ego.
Every project is approached from a holistic perspective, taking into consideration factors which may influence the design and audience experience which are not in the immediate realm of initial consideration yet may be of great significance over the lifespan of the project and the lasting experience the project provides for audiences both intended and unintended. Each project is produced intelligently, communicated creatively and crafted with passion.
I work across a mix of industry sectors and design disciplines, able to adapt creative thinking to varied budgets and influences. Fully recognizing that the best results are achieved by artistic and multidisciplinary collaborations, I work with trusted colleagues and friends where appropriate, allowing for a synergy of talent and thinking that results in work that exceed expectations, spark curiosity and excite the audience.